A frequent issue entrepreneurs, myself included, deal with is having to handle negative situations with due care and class so as to not erode startup company goodwill, not to mention other business tangibles and intangibles.
You can create goodwill for your startup company many ways. And most are fairly obvious. But truly great entrepreneurs have the knack for turning potentially bridge-burning situations into positive ones for their startup company.
Click on the following link to read a Craigslist ad that showcases how one startup entrepreneur likely changed a usually negative situation–laying off employees–into a positive one, both for his startup company and the developers he had to lay off:
(I must credit the Hacker News at YCombinator for this find…)