I wanted to share a brief update on the launch of my startup law book: Acceleration. The book launched on March 5, 2019 and the next day I left for a family vacation on the other side of the world, so I did not do much of a marketing push beyond a blog post and a LinkedIn update.
Even with that minimal promotion, the book did well in its first week, selling about 700 copies and reaching Amazon Best Seller status in categories including business law, corporate law, contracts law, and venture capital.
It took a Roberts to dethrone Roberts Rules of Order
I did not write the book to chase rankings or lists, but it was a pleasant surprise. The early numbers also surprised the publisher, who had estimated I might do roughly 30% of the first-week total.
In the coming months, I will likely start promoting the book more actively, including a few local events that are currently in the works. If you are interested in hosting a talk or book event, feel free to reach out.
Ryan RobertsStartup Lawyer
Ryan Roberts is a startup lawyer at Roberts Zimmerman PLLC with more than two decades of experience advising startups and venture capital investors. He is the author of “Acceleration” and StartupLawyer.com.
