White Label

White Label refers to a product or service produced by one company that another company rebrands and sells as its own, often under a reseller or OEM arrangement. In startup business models and diligence, White Label arrangements affect margins, customer ownership, IP rights, and dependency risk, and the White Label contract terms (exclusivity, termination, data rights) can be material.

author avatar
Ryan Roberts Startup Lawyer
Ryan Roberts is a startup lawyer with more than two decades of experience advising on venture financings and M&A transactions totaling more than $1 billion. He is the author of the Amazon bestselling startup law book Acceleration.