Choosing a Name for Your Business: Stick with It

By Startup Issues

When choosing a name for a new startup, you should make sure the name is one the public will remember and associate with your business.

It can be catchy or dull, short or long, but this name should be permanent, as a large portion of your company’s goodwill will be the name itself.

Some lawyers might enjoy handling the legal work and billing you for your monthly name changes, but I’d bet they would rather your company remain a stable enterprise.


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