Promote

A Promoteis the share of investment profits allocated to the sponsor/manager above a certain return threshold, most commonly used in real estate and private equity waterfalls and similar in concept to carried interest. In deal economics, the Promote is intended to reward performance and alignment, and the Promote structure is typically defined by tiers, hurdles, and catch-up mechanics.

author avatar
Ryan Roberts Startup Lawyer
Ryan Roberts is a startup lawyer with more than two decades of experience advising on venture financings and M&A transactions totaling more than $1 billion. He is the author of the Amazon bestselling startup law book Acceleration.