Startup Lawyer

Tag: white label

  • White-Label Mobile App Users: Who Owns Them?

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    by

    Ryan Roberts
    in

    As mobile applications continue to gain popularity, more white-label mobile app deals are popping up. And while both the startup and the large company will certainly contract with respect to intellectual property asset ownership, an asset that may be overlooked is the ownership of the white-label mobile app’s users. Worst-case scenario, ownership of the white-label…

  • White-Label is the New Black for Startups

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    by

    Ryan Roberts
    in

    I’ve been seeing a lot of white-label deals for startup clients in the past couple months. A white-label product or service is a product or service produced by one company (the startup) that another company rebrands for their own use or distribution. The company desiring to rebrand the startup’s product or service may just want…